About
Our Story
We’re Elvina and Sumair (brother and sister) and our close friend Usama. In 2015, a school costume party sparked our idea: we couldn’t find the perfect accessories, so we made our own rhinestone belts to match our outfits. They turned heads, friends started asking for theirs, and soon the requests kept coming. What began as a fun DIY moment quickly became something bigger. With Usama’s help, we turned our small project into a real brand, focused on bold shine, great fit, and belts that instantly elevate any look. Thanks for being part of our story.
Ethically sourced, sustainably made.
The Factory
Located in Qingdao, Shandong, China, the factory has a bright and spacious atmosphere that employs innovative manufacturing methods. We are committed to high standards of quality, environmental sustainability, and safety for all employees. The average employee age is 41 and 76% of our employees are women, mostly from local communities. Staff enjoy three daily meals, eight-hour work days, weekends, holiday leave, and worker insurance. The factory boasts one of the lowest turnover rates in the industry, with each employee staying over five years on average.
Choosing a Factory
Finding a factory that truly matched our standards for ethics, fairness, and quality took time. We spent several months researching, visiting, and auditing multiple facilities before making a decision. We weren’t just looking for production capacity, we were looking for the right workplace: safe conditions, respectful treatment, reliable processes, and consistent craftsmanship.
After reviewing different options, we finally partnered with a factory that met our criteria exceptionally well. That decision set the foundation for everything we do today: responsible manufacturing, careful quality control, and products we’re proud to put our name on. From day one, our goal has been simple to build with integrity, and deliver quality you can trust.
High end leather material
High End Material
The secret to our success is that we never compromise on the qualities of our products. We buy our material only from verified markets dealers that are renowned for their transparency. Since there is no politics or greed involved, accountability is strict, and quality assurance.
Premium quality, we guarantee
Our Prices
We do not rely on a middle man. This means that the money saved is beneficial for you! Being one of the leading brands, we promise top products with a wide variety every year, allowing us to offload the financial burden. The outcome? We offer the highest quality products with a reasonable price tag!
Our Packaging
We care about the environment, and that is why we have special attention when manufacturing our products. We adhere to all the necessary and ethical precautions by using eco-friendly materials. Along with that, we package our products in recyclable boxes so that no waste harms Mother Earth. We only use reliable and organic packaging that also saves the planet.